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The State of Supply Chain Logistics Benchmark Report

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Resource Overview

As brands navigate an increasingly complex supply chain landscape, balancing cost efficiency with fulfillment speed and reliability has become a defining challenge. To better understand the shifting priorities shaping logistics strategy in 2025, GoBolt and Demand Metric surveyed over 260 supply chain and eCommerce leaders across North America.

The results reveal a logistics industry in transformation, where cost, speed, and sustainability are converging as top performance drivers. From carrier diversification to automation and returns management, this year’s findings highlight how leading brands are rethinking their fulfillment models to deliver faster, greener, and more profitably.

Key findings include:

  • Cost remains the top factor when selecting a 3PL, but speed of fulfillment and delivery is now the #1 reason brands switch providers.
  • Carrier diversification is a strategic priority for 2025 — with 65 % citing cost savings and 55 % improved delivery speed as key benefits.
  • Technology investment is accelerating, led by real-time inventory tracking, warehouse automation, and last-mile performance analytics.
  • Returns management remains a critical challenge for brands of all sizes, with 52 % citing it as a top area for improvement.
  • Sustainability expectations are rising, as 51 % of respondents prefer working with eco-conscious 3PLs and carriers.

The report provides practical guidance on how brands can expand carrier networks, adopt advanced tracking and analytics tools, optimize returns processes, and embrace sustainability as a competitive differentiator.

👉 Download the full report to explore the complete findings, expert commentary, and a data-driven action plan to strengthen your logistics strategy.

If your organization is looking to run original research to better understand your market, customers, or operational challenges, visit INSIGHTS™ by Demand Metric to see how we help brands turn research into growth.

Resource Overview

As brands navigate an increasingly complex supply chain landscape, balancing cost efficiency with fulfillment speed and reliability has become a defining challenge. To better understand the shifting priorities shaping logistics strategy in 2025, GoBolt and Demand Metric surveyed over 260 supply chain and eCommerce leaders across North America.

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