Market Segment Analysis Tool - Our Market Segment Analysis Tool will help you identify your key markets so you can allocate your resources more effectively. The goal of this tool is to provide you with a structured approach so you can obtain market segment rankings based on competitiveness, market opportunity and attractiveness.

Social Media Channel Map - Use this presentation tool to outline your Social Media strategy by channel. Map your strategy by grouping selected channels into bubbles and create a description of how you plan on attacking each channel by setting goals, selecting a project sponsor, and by highlighting key performance indicators (KPIs).

Media Coverage Analysis Tool – Use this tool to track your media placements and ad value equivalency in relation to your top 3 competitors.

Social Media Posting Schedule (2010) – Use this template to create a posting schedule for all of your Social Media activities in 2010. Information you can enter includes: Date, Time, Theme, Topic, Contributor and Keywords.

Social Media Strategy Scorecard - Use this Social Media Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Brand Perception Survey – The purpose of conducting a brand perception survey is to understand how your brand is viewed in the market, what brand attributes are preferred by customers, and to identify how your customers competitively position your products/services.

Social Media Consulting RFP Template – The purpose of this tool is to help you design a Request for Proposal (RFP) for Social Media Consulting Services. An RFP is a formal invitation to request vendor proposals that meet specific business requirements and purchasing criteria.

Competitive Analysis & Positioning Map – Use this tool to document key buying criteria for each of your market segments, analyze & rate your competitors, and develop a product positioning map.