Research

Marketing Data - Charts, Graphs & Metrics

HubSpot has compiled 101 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 2,500 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader.

Click through the presentation on this page for a preview, and then download the entire presentation as a PPT file and PDF file for your own use.

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Marketing Outlook 2011 - Participants Wanted

CMO Council’s Marketing Outlook

The CMO Council is currently asking global marketing executives to share insights and information on:

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Getting Support for Creating Buyer Profiles

By Jerry Rackley

I recently had the opportunity to collaborate with Ashley Furness, CRM Analyst at Software Advice and author of an article about using the customer service function to gain insights for buyer profiles. It’s a brilliant idea, and so obvious it makes one want to declare, “Why didn’t I think of that?”

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How To Conduct a Competitive Analysis

We work with many members and invariably the question comes up:  how do I conduct a competitive analysis for my company?  While there are many methods and levels to conduct this type of analysis, we typically focus on two variations:

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How to Create a Survey for Your Company

With any product or service a company provides, it is important to know how the business is viewed in the marketplace. This is particularly true if a company has at least one large competitor.

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