Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that is exclusively geared towards listening to their market. Those who do, gain a better understanding of what drives VALUE, and incorporate that insight into the product development process.
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.
Selecting the right consultant for your organization can be a very daunting task. Choose right, and you have a very successful project and everyone is satisfied; choose wrong, and you have a recipe for disaster. Use Demand Metric's downloadable Consultant Evaluation Matrix to compare your potential consultants across 5 key dimensions.
Many organizations operate in a state of mild chaos because of poor project management processes. This summary will provide the business case for implementing a formalized project management policy, methodology, and toolset. Review the Action Plan to obtain 11 downloadable templates and tools to assist you with creating your own customized project management procedure.
Firms that do not analyze the individual profitability of their product lines risk wasting time and money chasing the wrong opportunities. Salespeople who spend the majority of their time chasing large, low margin sales, close the odd big deal, but do so at a very high opportunity cost. Does this situation sound familiar to you?
Has this ever happened to you? You come up with an ingenious idea; one that you are certain will revolutionize the world (or at least your organization). You introduce the idea proudly at your next staff meeting. You expect it to be greeted with fanfare, but the idea is received with stifled yawns instead. Worse yet, some of the attendees start attacking it (and you!). What happened?
Quiz time: name a notable product that failed horribly when it was launched. The answer? Well, there are plenty of choices. The Ford Edsel has earned a spot in the Product Management Hall of Shame, and New Coke is there as well. These products have plenty of company: Yahoo! Finance shares a list of 15 disastrous product launches that were killed quickly.
Marketing assessment tools enable you to analyze your marketing efforts to determine which marketing strategies are working and which ones are not. Partnership marketing assessment takes this process a step further by showing you which of your partnership marketing efforts are working as well as the ones that aren’t. It also enables you to correct those problems and to develop other beneficial relationships.
An area companies should be focused on is target customer demographic. While many companies want everyone to buy their products or services, there is usually a specific group that the company targets when it comes to marketing and promoting products and services.
In order to do for a company to the best of their ability, a business should come up with a customer information profile. The way this is done is the company uses a template and inputs data that corresponds with their target customer's characteristics. The tool tells you who your target customer should be.
Any company that has a blog affiliated with its website and brand should make sure it has an efficient blogging policy in place to protect it against potential legal problems. While your company can still approve of the blog postings before they are published, having some sort of blogging policy will help reduce the amount of blog entries that do not conform to the company's standards.
These days a company can never be too careful and should protect its reputation by monitoring its blog.
