Effectively executing a Public Relations (PR) strategy is important for companies of all sizes, particularly smaller companies. Compared to other things a firm can do to promote itself, PR is high in credibility and relatively low in cost. Demand Metric has published a methodology to help companies understand how to implement an effective PR process that gets the desired results.
By Jerry Rackley
No, we here at Demand Metric don’t believe the headline of this blog post. Far from it. We marketing insiders know better – there is so much more to what we do than just make sure the ads get run. Unfortunately, I think I can safely assume that most of the marketing professionals in the Demand Metric community have worked with someone who believes this.
By Jerry Rackley
Last week I hosted a webinar, “Developing Marketing Strategy”, to introduce the Demand Metric methodology that helps do the same. These webinars have been well attended, so during this one, I decided to use the attendees as an informal focus group to get feedback on a theory. The question I posed to the group was this:
By Jerry Rackley
For all that Ralph Waldo Emerson was, he was no marketer. He famously said, “Build a better mousetrap and the world will beat a path to your door.” I’d love to debate Ralph about this: what if you can’t sustain your mousetrap innovation rate? What if competitors lower their prices? How will you communicate your mousetrap differentiation to the world? Why will they care? My debate with Ralph will never take place, but this thinking persists.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
