Running a marketing department can be challenging. There are inevitably many factors and initiatives one needs to coordinate.
In addition to this, it can be challenging to measure how efficiently a marketing team is operating. A company's marketing department has to function at its best in order to provide the type of growth a company needs.
Unfortunately, this needs to be constantly monitored as well. If you leave this alone you will end up with an inefficient department.
When presenting marketing presentations to potential clients, there is never only one solution. However, there are ways to make this process easier for your company and team when facing challenges.
Despite what many may say, even those of us who are quick with words can find themselves without words to say. While this may not be a big deal in everyday life, this can be an issue when presenting marketing material.
Developing a business strategy plan is an important part of your business that needs to be taken care of before you can get your company off the ground. With so many areas you need to pursue when you are starting a business, it can be easy to feel overwhelmed.
Fortunately, if you take the time to check out the resources that you have, you will be able to find business strategy planning tools that can help you along the way.
By Jerry Rackley
Pitney Bowes just released the results of its Small Business Marketing Survey that reveal how the 750 small businesses that responded are communicating with their customers and embracing emerging marketing channels. The report contains some insightful information, and I encourage readers to get a copy of this free report, if for no other reason as a benchmark for comparing your marketing practices.
Email marketing is important for companies large and small. Many companies offer an emailing list which includes updates on new products, promotions, and more.
Email marketing is an important marketing channel that a company should consider because it directly involves the branding of your company. The emails you company sends should be user-friendly, and the idea is to get the customer to see the email and either make a purchase or click the link to your website to learn more about them. Because of this, choosing the right email vendors is important.
With any product or service a company provides, it is important to know how the business is viewed in the marketplace. This is particularly true if a company has at least one large competitor.
By Jerry Rackley
I once had a boss who taught me the meaning of the phrase, “when someone asks you what time it is, don’t provide instructions for building a watch.” I confess to being rather impatient. For most communications, I don’t want the War and Peace version of something when the Cliff’s Notes version is available. What this impatience really represents is a style of communication that marketers should care deeply about: brevity.
By Jerry Rackley
I caught a recent NPR interview of Dr. James Pennebaker, social psychologist and professor at the University of Texas. He has done some research on how we use language, which is described in his book, The Secret Life of Pronouns.
