Gathering information and intelligence from companies is an important part of business. In addition to this, how you go about getting this information matters.

When dealing with this situation, a uniform, a consistent request for information is the best solution. You should have requests tailored to various areas of your business or types of companies, such as ad agencies, vendors, and so on.

CRM assessment is an important part of any business and because of this, it is important that a company find effective tools that can help them explore their options for CRM software and solutions.

With so many resources available today, it can be easy to get confused if you aren't aware of what you are searching for. In order to find the best assessment tool, you have to find reputable assessment templates and resources that cater to the needs and issues of your company.

Although building a successful business and marketing plan is an important step for your business, presenting those plans to the right people is also very critial. A presentation needs to be more than words on paper. Grabbing people's attention is part of the plan, and to do this you have to make sure that everyone knows every element of your strategy. Coming up with an effective presentation is critical to that.

Although it is important to have people on the job handling IT such as website issues, there will come a time when you need to take someone full-time for this position.

The goal of any business is the age old mantra: work smarter, not harder. A Director of Website Development will play an important role in your company's growth, particularly if the company is internet based.

Unfortunately, despite the increasingly competitive market, businesses today still do not utilize their leads.

This occurs, even though industry leaders recognize that marketing leads are more important than ever before. The reason is that these leads are often the best source to new profits.

A request for information resource is an important tool for any business. In fact, most companies will have multiple request forms for the vendors and areas of business that are involved with.

By Jerry Rackley

Gone are the days when a marketing executive could report in vague terms to the CEO about things like brand equity, saying, “it’s at an all time high!” Right. And you know this how? “Show me the data” says the wise CEO. Measurements really matter. Lord Kelvin’s quote has oft been paraphrased, “if you can’t measure it, you can’t measure it.” This is truth, but at the same time, it’s not the whole picture. We marketers love metrics for what it they tell us, but if we're honest, we get a little nervous about being held accountable to them.

The success of your business can depend on your planning. If you start things the right way from the beginning, you will have a better chance at reaching your objectives and goals.

There are a number of tools that will help with planning and strategy so that you can get more out of your business. We recommend you to take advantage of these, including a sales checklist resource.

Evaluating customer relationship management solutions is an important part of business. At all times, you want to make sure that services are working well and providing a company the efficiency that it deserves.

In many ways, with the emergence of the internet and new business models, companies today face more challenges than ever before. Not only do they have to compete on a global level, but they also have to evolve to match the shifting business environment.

In addition to the above, there are ever-increasing new regulations to stay compliant. This can be a challenge to businesses large and small.