Management

Sales Enablement: What it Does

By Jerry Rackley

Demand Metric recently completed a benchmarking study on Sales Enablement, which yielded some insights and best practices for Sales Enablement. In this post, I want to share what the study revealed about what this function does.

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Your 2014 Revenue Growth Strategy: Engaged Employees

Join us for a free eWorkshop on December 12th @ 1pm ET to get a full briefing on the results of the employee engagement study referenced in this post.

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Staffing up for CRM

Having a data steward, report builder, user-training expert, and system administrator is essential for CRM success. Use Demand Metric's downloadable CRM Administrator job description to formalize the role of CRM application support.

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Conducting Insightful Interviews

Considering how important the interview process is for scrutinizing potential employees, it is surprising that most organizations do not have a formal set of interview questions. Don't misread another hire because you didn't take the time to plan for the interview accordingly. Use Demand Metric's Interview Questions Tool to create a list of standardized interview questions from your perspective.

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Develop Leaders with Succession Planning

Developing leaders is a top organizational development priority for every company. Effectively managing knowledge capital is especially important in highly competitive industries. Understanding and deploying a succession management strategy is an excellent way to manage your department, groom future leaders, and mitigate risk. Use Demand Metric's downloadable Succession Management Matrix tool to identify and develop the future leaders of your organization.

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Develop your Team's Strategic Skill-Set

Leaders of marketing departments are charged with increasing the knowledge and skills of their team, but many do not have a plan for educating and developing their staff. Use this summary to identify which skills you have, and what strategies you can deploy to engage your team and expand their strategic & tactical skills.

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Beginner Social Media Metrics Tools

When you start a business, it is important to promote the company as much as possible. However, what are the best ways to do so?

You can advertise in your local paper, however your target audience will be relegated to the local area. You can take out a billboard, but you are looking at a cost prohibitive way of getting your voice heard.

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