Ever feel like your emails are falling on deaf ears (or eyes, as it were)? Your open rates are low and your click through rate is even lower. As a marketer, nothing is more frustrating than feeling your messages are not getting through.
Email marketing has come a long way since inception. Now, there are spam filters to work around, noise to compete with, and tabs to contend with. It’s a tough task but can also pay big dividends when it’s done right.
There’s a lot of talk about personalizing the buying experience and the reality is, it isn’t easy and engaging buyers is difficult. Today’s buyer does expect a better experience but sales organizations struggle to adapt.
Are your emails not performing up to par?
We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers.
