So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask yourself: “How will I know if my marketing campaign is even helping my business? Could it actually be hurting it?”
Although the term CRM is widely used in some circles, the definition is still unknown to many.
CRM stands for Customer Relationship Management, and it is a popular model used in the management of an organization’s interactions with clients, customers, and sales prospects. This model is widely implemented because it can improve quality and efficiency, increase profitability, and decrease costs.
Successful branding in the 21st century is about developing consistency in how your customers interact with your company.
Everyone knows customer relationships are key to growing a business of any size. And customer relationship management (CRM) software provides an easy way to manage those relationships and stay on top of opportunities and leads.
By Clare Price
We all know that customers are getting more sophisticated in their buyer’s journey. That means we need sales systems that are equally sophisticated in tracking, analyzing and predicting customer behavior. We need better Sales Intelligence.
Research indicates that when polled, 80% of your customers will respond that they are very satisfied with your products/company. Makes you feel great, right? Don't be fooled by the common misperception that these customers are indeed loyal and plan to repurchase products, or endorse them to their peers & colleagues. The answers to these two questions are the real drivers of customer-centricity & loyalty.
Your Outside Sales Representative comes into the office complaining that their prospect wasn't in a position to buy your product. They have every excuse and objection, but you have a lingering feeling that a solid opportunity was wasted. This is a reality for many Sales & Marketing Directors in mid-sized enterprises.
Customer Profiles can be used in conjunction with Key Account Plans to strategize and report on revenue opportunities with senior management. Additionally, these tools can be further leveraged to internally communicate target customers for training purposes. The equivalent of this tool for external uses is a Case Study. Use Demand Metric's Customer Profile Template to more effectively manage sales opportunities by providing a simple reporting tool for senior sales management.
CRM projects are notorious for failing for a variety of reasons in mid-sized enterprises. Although there have been considerable CRM product developments, including the rapid growth of solid hosted solutions, there is still a need for a foundation built on mature processes, alignment with goals, and senior level buy-in. Use Demand Metric's downloadable CRM Readiness Assessment to gauge how ready your organization is to tackle this initiative.
