Editors note: this is the second post in a series we have invited some of our partners and members to contribute.
Karen See (Twitter: karenlsee), revenue growth zealot and co-founder of Abovo Partners, suggests these resolutions:
Don't drown your market!
By Charles Gold, Demand Metric member
In the beginning there was technology. We talked about features (it’s got an x-57 flux interface!). Then there were benefits (tastes great, and it’s less filling!). We’re now in the Age of Me. People want products that specifically talk to their needs, and they want to be talked to as human beings. In the Age of Me, our B2B life is heavily shaped by our B2C experiences.
By Jerry Rackley
Last week I hosted a webinar, “Developing Marketing Strategy”, to introduce the Demand Metric methodology that helps do the same. These webinars have been well attended, so during this one, I decided to use the attendees as an informal focus group to get feedback on a theory. The question I posed to the group was this:
Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting about his situation. He has a CEO who micromanages his marketing department. It’s so bad, that when his CEO is on vacation, he can’t get anything done because the CEO has to see everything. I’ve been where this guy is, and it is not a happy place.
By Jerry Rackley
This week I took a break from my usual routine and attended part of the Hubspot Inbound Conference at the Hynes Convention Center in Boston. Demand Metric sponsored the Hubscotch event, which I’ll discuss later in this post.
By Jerry Rackley
I just returned from vacation where I was truly able to disconnect. Good vacations restore and sharpen you, and this one was no exception. But it’s hard to completely disassociate yourself from who you are and what you do professionally when you’re gone, and when someone brings up marketing, I just can’t resist joining the conversation, even when I’m on vacation in the Rocky Mountains.
By Jerry Rackley
We all make mistakes, even professional marketers, who are among the best communicators in the world. The problem for us is that when we make mistakes, we often do it on a big stage.
