Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every stakeholder throughout the process is simply impossible. Read this Research Note to learn how you can achieve consensus on your brand.

Use Demand Metric's downloadable Branding Selection Tool to help you provide choices for your stakeholders that are equally satisfactory for the brand champion.

Webmaster & SEO Expert Job Description – Use this template to develop a job description for a Webmaster & SEO Expert.

Operations Manager Job Description – Use this template to complete an Operations Manager Job description.

Vice President of Marketing Job Description – Use this template to develop a job description for a Vice President of Marketing.

Business Strategy Prioritization Tool – Use this tool to evaluate and rank strategic initiatives based on strategic fit, economic impact, and feasibility.

Website Design Budget – Use this tool to estimate the costs of a website design project.

Event Management RFP Template – Use this tool to help you design a Request for Proposal (RFP) for Event Management Services.

Product Management Strategy Scorecard – Use this Product Management Scorecard to document product-based objectives, initiatives, measures, and targets, for the next 12-18 months.

Events Database – Use the events database to keep track of all important events (both internal and external).

Web Requirements Document – The purpose of this tool is to help you document departmental business requirements for your website. The results from this exercise will be prioritized using a Web Requirements Priority Index, to ensure each requirement is analyzed logically.