Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.

Website ROI Calculator – Use this tool to calculate the results of your website development initiatives. Develop benchmarks for visits, average pageviews, conversion rates, costs, and revenues. Compare your results with historical averages.

Technical Writer Job Description – Use this template to create a Technical Writer Job Description.

Sales Recruiting Assessment - Use this tool to measure your organization’s sales recruiting effectiveness in terms of recruiting process, candidate validation, candidate fit, turnover & management, and metrics.

Professional Development Plan – Use this tool to assist you with gathering measurable feedback regarding an employee’s past performance, attitude, and ability to do their job.

Marketing/Business Alignment Tool – This prescriptive tool provides benchmarks for marketing/business alignment. Maturity areas include: communication, competency-value measurement, governance, partnership, systems & technology, human resources.

Sales Analyst Job Description – Use this template to create a Sales Analyst Job Description.