Google Analytics is a free application that provides website visit statistics, designed to help marketers track and optimize online advertising and search engine marketing (SEM) campaigns. If you are interested in analyzing where your website visitors came from, page navigation, how long they stayed on your site, and geographic location, Google Analytics can certainly help you.

Project Request Form – Use this tool to standardize all requests for new projects. Sections include: Project Overview, Strategic Goals & Objectives, Impact of Non-Completion, Stakeholders, Project Timelines, Anticipated Resources, Results Measurement, and Project Approval

There is no question that effective goal setting can improve the performance of your department. Top performing leaders in all fields use goals to increase confidence, extend vision, and stay motivated. Use Demand Metric's downloadable Department Goals & Individual Goals templates to break your high-level strategic plan into smaller, manageable chunks.

Sales Growth Team Charter - Use Demand Metric’s Sales Growth Team Charter template to set the mandate and outline key responsibilities for this new team.

Risk Mitigation Checklist – Use this checklist to learn best practices for mitigating risks facing your project or program.

Stakeholder Analysis Matrix – Use this tool to identify key stakeholders, evaluate their interest, power, support level, and flexibility. Automatically generate a Decision Support Quotient, and view the Stakeholder Analysis Map that graphically represents each stakeholder’s position.

Examining your current situation, proposing a new situation, and evaluating the gaps between the two, is central to the strategic planning process. Use Demand Metric's GAP Analysis Tool to document gaps in areas that need to be core competencies.

Regulatory compliance, climate change awareness, and strong corporate governance have lead to a rapid increase in the number of organizations who choose to provide a Sustainability Report to their internal and external stakeholders. Good corporate citizenry has many business benefits including cost savings, increased staff recruitment and retention, and improved customer loyalty and brand preferences.

Partnership Marketing Evaluation Matrix – Use this matrix to compare your potential partners. For each parameter, rank your candidates based on the information you have. As every company has different requirements, feel free to change the decision making criteria as you see fit.

Sales Script Template - Use this tool to create a standardized sales script.