Marketing has the unenviable reputation as the line of business that is not held accountable for achieving specific, measurable, bottom-line results. Finding a bean counter that does not view Marketing as a cost center - producing intangible results - is a daunting task.
“Cold calling is the process of approaching prospective clients, typically via telephone, who have not agreed to such an interaction. The word "cold" is used because the person receiving the call is not expecting the call or has not specifically asked to be contacted by the sales person.”
- Source: Wikipedia
Media Relations Database – Use this tool to organize your media relations campaign. Identify editorial calendar opportunities, due dates, and contacts.
Public Relations Plan Template – The purpose of this tool is to help you create a comprehensive and measurable Public Relations Plan.
Marketing Skills Matrix – This tool was designed to help you increase the skill set of your marketing team. Use this matrix to determine required skills and the next page to document current gaps.
Project Change Request Form - Use this tool to standardize all project change requests to ensure scope changes are approved, and timelines/budgets are adjusted accordingly.
Many low performers stay under the radar for months before it becomes apparent that they are not actually doing any work of real substance. Be proactive with managing results and implement a weekly or monthly activity reporting process. Use Demand Metric's Activity Reporting Tool as a starting point for this initiative.
So you have just finished a round of 5 interviews, and most of the candidates seem to be competent enough; how are you going to select the right person? With so many factors influencing hiring decisions, and so much risk of making the wrong hire, you need a method for quickly, effectively, evaluating each of the candidates. Use Demand Metric's Interview Evaluation Matrix to eliminate the guesswork.
What are Decision-Making Criteria for Hiring?
Online Advertising ROI Calculator – Use our Online Advertising ROI Calculator to determine the return on investment for pay-per-click advertising campaigns such as Google AdWords.
Marketing Coordinator Job Description – Use this template to formalize the role of Marketing Coordinators in your organization.
