“A podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers.

Although podcasters’ web sites may offer direct download or streaming of their content, a podcast is distinguished by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added. This is done using an aggregator or feed reader capable of reading feed formats such as RSS (really simple syndication).”

Source - Wikipedia

Sales Account Management Tool – This tool was designed to help you analyze and score your accounts and prioritize time accordingly.

Advertising Effectiveness Matrix – Use this tool to evaluate the effectiveness of advertising concepts.

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity.

Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product.

Over 70% of mid-sized organizations are currently involved in a website redesign initiative, or have one planned for this year. Before you go to your CFO to get some budget for this program, conduct a brief website effectiveness audit to build the need.

Account Status & Action Plan Tool – Use this tool to provide a high level report on the status of key accounts.

Organizational change provides the opportunity for organizations to build more focused, disciplined, and mature businesses. This opportunity comes with significant financial risk if changes are not planned and managed proactively.

Preparing for the Planning Process

• Step 1 - Build a Sales Growth Team: build a small, cross-functional team and develop a Sales Growth Team Charter. Hold a kick-off meeting to set sales planning goals, schedule meeting times, and get organized for the planning process.

Activity Report Template – The purpose of this tool is to document each activity, or result, that you have completed from the past week or month.

Prepare for the Planning Process

1. Build a Strategic Planning Team - engage a cross-functional planning team to represent each department’s needs. Hold a kick-off meeting to set strategic planning goals, schedule meeting times, and get organized for the planning process.