Website Content Audit Tool - Use this tool to inventory your current web content and audit what needs to be created, modified, or updated.
Tradeshow Evaluation Matrix - Use this tool as a framework for evaluating Tradeshows in your industry.
Use our Share of Profit Calculator to help you allocate profits amongst your team in a fair and logical manner. This tool might also be known as a Profit Sharing Template and/or calculator.
If you haven’t already heard, yesterday was Foursquare’s biggest day ever for new user signups. Since the news broke, we have received a ton of requests from clients who want to know:
We spent some time looking at the app this morning and here is the breakdown:
Website Program Metrics Dashboard – Use this tool to define, track, and report on your key website program metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.
Responsibility Assignment Matrix – Use this template to clarify roles and responsibilities in cross-functional/departmental projects and processes. Customize this matrix so that each piece of the project/process shows who needs to contribute what in order for the project to be completed.
In general, having a vast selection of options is usually a desirable thing. However, narrowing down your choices can often be overwhelming. This is especially true when your decision is business-related and could potentially make or break your marketing efforts!
If you are a business-to-business organization, or a B2B marketer, you have a huge selection of choices when it comes to social media for B2B marketing. Something that is true of any social media effort is that once you start, you must stay on top of your social media channels in order for them to be effective.
Social Media Program Metrics Dashboard - Use this tool to define, track, and report on your key Social Media program metrics and key performance indicators. All the metrics can be easily customized to suit your organization’s needs.
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This 45 minute webinar includes 30 minutes of presentation and 15 minutes of Q&A. Presented by Mike Volpe, HubSpot VP Marketing, and Adam Blake, MIT Sloan MBA student who compiled the State of Inbound Marketing Report 2010.
1. Inbound marketing delivers lower cost per lead than outbound marketing
2. Social media and blogs are expanding in the marketing budget
