By Jerry Rackley
A business that doesn’t have a social media strategy is like an actor that goes on stage without a costume. It’s ridiculous not to have either. Still, I confess to wondering how to measure the impact of social media or any marketing strategy. This has been the bane of a marketer’s existence – showing some kind of ROI for the things we do. We’ve discussed this matter before in this blog.
Demand Metric now has over 20,000 members, a one-third increase in membership in just six months, and the company is on track to approach full-year membership growth of 100 percent by the end of 2012.
