By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
Maturity model will allow organizations to evaluate the strength and success of their Sales Enablement initiatives.
Everyone knows customer relationships are key to growing a business of any size. And customer relationship management (CRM) software provides an easy way to manage those relationships and stay on top of opportunities and leads.
Conceptually, marketing attribution is not difficult to understand. The difficulty is implementing it accurately. Some sort of model is needed to implement marketing attribution. In theory, you would use an attribution model that traces the entire customer journey, accounting for both online and offline channels of influence in that path. Full customer path attribution represents the gold standard of models, and it’s a good goal. Getting there is probably an evolutionary process, particularly for firms that are just beginning to experiment with attribution.
By Jerry Rackley
As I write this post, we are just over a week from the Sales Enablement Virtual Summit, a gathering of experts, users and vendors in a forum to share, learn and be inspired. What often happens to those who participate in events like this is they come away with renewed passion to make some changes. In this case, those changes will involve Sales Enablement, either implementing it for the first time or improving an existing function. This is exactly what we hope the Summit will accomplish.
