Before a company begins to think about implementing a CRM program, it is important that a company be ready. The best way to do this is to use a CRM tool such as the CRM Readiness Assessment.
The practice of dividing target markets into consumer subsets is referred to as market segmentation. A challenge that arises with many businesses, particularly smaller businesses, is that these companies do not have the resources to pursue opportunities in each consumer subset.
The hallmark of a successful business is repeat customers. If you can get customers to become loyal to your brand, then your brand will see profits. The hard part in this equation is bringing in brand-loyal customers.
The reason is that although there are customers who will be happy with your product or service, these customers will not necessarily come back and product repeat business. Therefore, it is up to each company to ensure that they have a good customer centricity plan to help improve the number of loyal customers who keep coming back for products and services.
By Jerry Rackley
The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy, built upon a firm’s core values and competencies. Often "marketing plan" really equates to a marketing communications plan. Or in many cases, a marketing plan is the actual plan for marketing a specific product. These are all different things, and while they support each other, they are not interchangeable.
Marketing messages and the media that delivers them is referred to as marketing communications. This is also known as Integrated Marketing Communications, or MarCom. One of the most critical components of this is a budget plan.
Did you know that many marketing and sales departments in companies automate repetitive tasks by using software applications and platforms? This concept is known as marketing automation and today, there are numerous vendors that provide companies with this particular service.
A difficulty that companies encounter today is in selecting the right marketing automation vendor for the task. A company must choose the right vendor in order to install a platform that addresses that company’s specific needs and requirements.
Founded in 1918, the Laboratory Products Association (LPA) serves over 100 member companies with market information, education and opportunities to network that enables them to succeed and compete in the global marketplace.
Every marketing and sales department needs some type of lead generation strategy to drive qualified sales leads to their land-based or online business. Qualified sales leads refer to those potential customers who have a greater probably of purchasing the products or services you are offering. Their level of interest is higher than the average person and they have come to your business because of a specific need that they feel you can address.
By Jerry Rackley
A business that doesn’t have a social media strategy is like an actor that goes on stage without a costume. It’s ridiculous not to have either. Still, I confess to wondering how to measure the impact of social media or any marketing strategy. This has been the bane of a marketer’s existence – showing some kind of ROI for the things we do. We’ve discussed this matter before in this blog.
Demand Metric now has over 20,000 members, a one-third increase in membership in just six months, and the company is on track to approach full-year membership growth of 100 percent by the end of 2012.
