Market Segmentation and Analysis Tool

Your Problem

With limited resources, you can't pursue all possible market opportunities.

Our Solution

A tool to help you select the markets that represent the best opportunity for your organization. For background info, read our Executive Summary: Target Market Segmentation and Positioning.

Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits

  • Suggests segmentation criteria
  • Provides segment sizing example to follow
  • Perform weighted segment analysis
  • Review segment rankings
  • Charts prioritized segments


Microsoft Excel Spreadsheet

Estimated Time Required: 3 Hours

Skills Required: Market Analysis