Competitive Analysis Tool

You need to analyze your competition and identify your areas of differentiation.

Our Solution

An analysis tool to help you determine your market position with regard to value, price and market share. Once you have selected and defined your value drivers, score your product/service against your competitors and use the positioning map to identify and analyze your position in the market. Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits

• objectively analyzes value propositions
• rates relative pricing for competitors
• documents estimated market shares
• save 10 hours on formatting
• graphs market positions and differentiation chart

Microsoft Excel Spreadsheet

Estimated Time Required: 4 Hours