Market Requirements Document

You need to get approval to develop a new product or update an existing product.

Our Solution

A Microsoft Word template that summarizes market needs and the opportunity to develop a new product.  Sections include: Executive Summary, Market Opportunity (market segments, sizing, competitive offerings, risks & key success factors), Market Requirements (user personas, problems, & goals, potential requirements, use cases, specifications, prioritized list of requirements, out of scope requirements). Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits

• structured reporting template
• provides insights into market needs
• support for product development
• save 2 hours on formatting
• more credibility for product manager

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