Product Lifecycle Management Tool with ROI

Lauren Sytsma's picture
Lauren Sytsma
Lauren Sytsma wrote:

We had a recent request for a Product Lifecycle Management Tool that focuses mainly on ROI and product management. 

A quick definition of PLM (product lifecycle management): 

"In industry, product lifecycle management is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal."  Wikipedia

We have a Customer Lifetime Value Calculator that fits with the format of this request (see resource reference below). Great idea to create something similar, but with a focus on PLM/ROI/Product Management. Our content development team will keep this in mind for future tools!

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Resource Reference 

Use this to determine which stage of the product lifecycle each of your products fall under.

2 Responses

Mohit Tangri's picture
Mohit Tangri
Mohit Tangri wrote:

We could add the point where we can upgrade the customer with our new product. I mean retaining a customer by offering him exchange bonus and loyalty offer for a new product. Possibilty of a customer buying a same brand depends upon the consumer experience. So, we can also add third party ratings for our brand. 

Jesse Hopps's picture
Jesse Hopps
Jesse Hopps wrote:

We have Product Lifecycle Tool (Boston Matrix) that is helpful for understanding each of the stages of a product's lifecycle.  This includes concepts like "Cash Cow" when a product is particularly profitable.  We also have a Product Profitability Analysis tool and Break Even Calculator to check on profitability and ROI.