Search results

Jesse Hopps
Business Requirements Template – The purpose of this tool is to help you document business requirements for products based on various user personas. This...
Jesse Hopps
Build vs Buy Decision Matrix – Use this matrix to compare your options for in-house builds vs. outsourced solutions.
Jesse Hopps
Branding Selection Tool – Use Demand Metric’s Branding Selection Tool to drive consensus on key branding decisions. Choices include: mission, vision,...
Jesse Hopps
Bid or No-Bid Assessment – Use this tool to help you determine if you should submit a bid on a new project or contract.
Jesse Hopps
Blog Policy – The purpose of this policy is to protect your organization from the increasing risk that blogs present. Use this template as a starting point, to...
Jesse Hopps
Balanced Scorecard Strategy Map – Strategy maps help communicate strategic objectives, metrics, targets, and initiatives, for each of the key perspectives:...
Jesse Hopps
Balance Sheet – Use this tool to create a snapshot of your company’s financial position on a specific date (FYE).
Jesse Hopps
Advertising Plan Checklist – Use this tool as a framework for building your annual advertising plan and budget.
Jesse Hopps
Advertising Effectiveness Matrix – Use this tool to evaluate the effectiveness of advertising concepts.
Jesse Hopps
Activity Report Template – The purpose of this tool is to document each activity, or result, that you have completed from the past week or month.
Jesse Hopps
Account Status & Action Plan Tool – Use this tool to provide a high level report on the status of key accounts.
Jesse Hopps
Sales Account Management Tool – This tool was designed to help you analyze and score your accounts and prioritize time accordingly.
Jesse Hopps
Account Executive Job Description – Use this template to create an Account Executive Job Description.
Jesse Hopps
Marketing has the unenviable reputation as the line of business that is not held accountable for achieving specific, measurable, bottom-line results. Finding a...
Jesse Hopps
“ E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. This term usually refers to...
Jesse Hopps
Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their business that...
Jesse Hopps
A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series of...
Jesse Hopps
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers...
Jesse Hopps
Over the past 10 years there has been a distinctive shift in Marketing activities; budgets are only being allocated to investments that can produce measurable...
Jesse Hopps
Market research is the process of systematically gathering, recording, and analyzing data regarding customers, competitors, and market conditions, to help...
Jesse Hopps
Prepare for the Planning Process Build a Strategic Planning Team - engage a cross-functional planning team to represent each department’s needs. Hold a kick-...
Jesse Hopps
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value...
Jesse Hopps
Organizational change provides the opportunity for organizations to build more focused, disciplined, and mature businesses. This opportunity comes with...
Jesse Hopps
Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic strategy that...
Jesse Hopps
Competitive Positioning How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally,...

Pages