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Jesse Hopps
Effectively developing and communicating high-level business strategy is essential for organizations looking to achieve market leadership. Additionally,...
Jesse Hopps
Events Manager Job Description – Use this template to create an Events Manager Job Description.
Jesse Hopps
Event Planning Checklist – The purpose of this tool is to provide a checklist to organize event planning activities before, during, and after the event.
Jesse Hopps
Employee Satisfaction Survey - Use this survey to get a feel for how satisfied your internal employees are with your workplace.
Jesse Hopps
All organizations claim to have "core competencies" but few actually benchmark their capabilities to track and measure improvements over time. Take the time to...
Jesse Hopps
Having a data steward, report builder, user-training expert, and system administrator is essential for CRM success. Use Demand Metric's downloadable CRM...
Jesse Hopps
Until recently, Customer Relationship Management (CRM) software had the unenviable reputation for being difficult to implement in many mid-sized enterprises...
Jesse Hopps
Many mid-sized organizations are in the process of implementing a CRM system, but few have a really solid understanding of how to best approach the project...
Jesse Hopps
Maintaining prices and retaining customers in competitive markets depends heavily on your ability to effectively service your accounts. Proactive organizations...
Jesse Hopps
CRM projects are notorious for failing for a variety of reasons in mid-sized enterprises. Although there have been considerable CRM product developments,...
Jesse Hopps
Customer Profiles can be used in conjunction with Key Account Plans to strategize and report on revenue opportunities with senior management. Additionally,...
Jesse Hopps
Business Development is an equally exciting and risky endeavor. Protect your organization by executing a Non-Disclosure Agreement (NDA) prior to establishing...
Jesse Hopps
Providing marketing support to sales professionals is an equally challenging and rewarding task. Improve the value of your delivery by conducting a Sales...
Jesse Hopps
The decision to bid on a contract has profound implications on reputation, profitability, and the allocation of scarce resources. In many cases, these critical...
Jesse Hopps
At the highest level, the Inside Sales Manager is responsible for ensuring that the lead generation & inside sales department are exceeding their sales...
Jesse Hopps
Your Outside Sales Representative comes into the office complaining that their prospect wasn't in a position to buy your product. They have every excuse and...
Jesse Hopps
Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current...
Jesse Hopps
Lead scoring can rapidly improve the relationship between Marketing and Sales by driving measurable revenues. Quickly get up to speed on the concept and...
Jesse Hopps
Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release...
Jesse Hopps
Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with journalists,...
Jesse Hopps
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are often used by...
Jesse Hopps
Providing on-demand webcasts to prospective customers is a rapidly growing demand generation strategy. Instead of having to call a salesperson at a potential...
Jesse Hopps
Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and...
Jesse Hopps
Field Marketing can be a very useful and inexpensive method for gathering large quantities of leads from a specific geographic region. There are many types of...
Jesse Hopps
While many advertisements have a chance to win graphic design competitions, most do not deliver on the simple, fundamental, characteristics required for...

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