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Jesse Hopps
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers...
Jesse Hopps
Over the past 10 years there has been a distinctive shift in Marketing activities; budgets are only being allocated to investments that can produce measurable...
Jesse Hopps
Market research is the process of systematically gathering, recording, and analyzing data regarding customers, competitors, and market conditions, to help...
Jesse Hopps
Prepare for the Planning Process Build a Strategic Planning Team - engage a cross-functional planning team to represent each department’s needs. Hold a kick-...
Jesse Hopps
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value...
Jesse Hopps
Organizational change provides the opportunity for organizations to build more focused, disciplined, and mature businesses. This opportunity comes with...
Jesse Hopps
Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic strategy that...
Jesse Hopps
Competitive Positioning How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process. Fundamentally,...
Jesse Hopps
Preparing for the Planning Process Step 1 - Build a Sales Growth Team: build a small, cross-functional team and develop a Sales Growth Team Charter . Hold a...
Jesse Hopps
From an organizational perspective, leadership can be defined as: the ability to influence, motivate, and enable people to attain goals and contribute toward...
Jesse Hopps
“Cold calling is the process of approaching prospective clients, typically via telephone, who have not agreed to such an interaction. The word "cold" is used...
Jesse Hopps
“Lead Generation refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services. Often lead generation...
Jesse Hopps
An extranet is an extension of a company’s internal network that allows authorized users to access information in a secured manner. Public access can be given...
Jesse Hopps
Over 70% of mid-sized organizations are currently involved in a website redesign initiative, or have one planned for this year. Before you go to your CFO to...
Jesse Hopps
According to the CMO Council’s Marketing Outlook 2008 study that polled over 820 senior marketing professionals, some of the top challenges for marketing...
Jesse Hopps
“A podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal...
Jesse Hopps
Websites have become the de-facto standard for communicating externally to customers, prospects, investors, potential employees, partners, and other key...
Jesse Hopps
Trade promotion is any expenditure paid directly by a manufacturer to the trade or retail factors in a given industry as a set amount on a per unit basis or in...
Jesse Hopps
Public Relations (PR) is the act of managing communication between an organization and its key public stakeholders, with a focus on building and maintaining a...
Jesse Hopps
An Intranet, or 'portal', is similar to an Internet website except that it is restricted to users within an organization. (Intranets that extend outside the...
Jesse Hopps
If you are wondering about the fate of your customers and the long term growth potential of your business, look no further…all you have to do is ask! According...

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