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From October 2014 to January 2015, Demandbase sponsored a Demand Metric study to explore the current state of digital marketing in B2B enterprises.

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This vendor profile covers key vendor information, features, functionality, strengths and opportunities for improvement for Influitive. The profile also includes a real-world use case of an active customer solution.

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This vendor profile covers key vendor information, features, functionality, strengths and opportunities for improvement for DNN. The profile also includes a real-world use case of an active customer solution.

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In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

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This vendor profile covers key vendor information, features, functionality, strengths and opportunities for improvement for RewardStream. The profile also includes a real-world use case of an active customer solution.

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In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

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In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

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In a November 2014 study sponsored by HighRoad Solution, Demand Metric collaborated with HighRoad to conduct a survey to find about the current state of association marketing.

John Follett
It is the rare company that can avoid the challenges that arise when sales and marketing are misaligned. If you are one of the lucky few, then no need to read...
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In a November 2014 study sponsored by Conductor, Demand Metric conducted a survey to explore the role of SEO in Demand Generation and to gain a view of the current state of the Demand Generation process.

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In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

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Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

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Demand Generation Roles Matrix

A roles matrix to help you organize your Demand Generation efforts.

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Our Online Advertising Technology Overview highlights the Online Advertising technology space at a high-level.

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Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

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Our SEO Technology Overview highlights the Search Engine Optimization (SEO) technology space at a high-level.

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Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

Shopper Marketing Journey Stages Template

A template to document "journey stages" for each of your shopper personas.

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In a November 2014 study sponsored by RewardStream, Demand Metric conducted a survey to find about the current state of referral marketing. The study’s goal was to understand the interest in and success with referral marketing, gaining insights from which to derive best practices.

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In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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In a September 2014 study sponsored by Influitive, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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In a September 2014 study sponsored by DNN, Demand Metric conducted a survey to identify the current state of adoption, goals, benefits, maturity, size and revenue influence of branded, online communities.

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Our Online Communities Technology Overview highlights the Online Community technology space at a high-level.

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Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

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Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.

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