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In a January & February 2014 study sponsored by SurveyGizmo, Demand Metric partnered with the Marketing Research Association (MRA) to provide a unique view of marketing research from two perspectives.
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
In January & February of 2014, Demand Metric and Salesfusion partnered to better understand the current lead generation process.
This How-To Guide is designed to help companies with reseller, dealer and distributor networks to empower their channel partners with the tools, information and technology they need for revenue growth and profitability by using Channel Marketing Automation.
In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.
Read this how-to guide to learn how to use journey maps to develop a better content strategy.
This Guide discusses how the ins-and-outs of B2B marketing automation to ensure your organization's success as you purchase and implement a system.
This eWorkshop will discuss Demand Metric's 2014 Marketing Outlook; our best research, marketing moments and industry influencers from 2013 and our predictions, new ideas and emerging vendors & products we see for 2014.
This free eWorkshop will discuss how some organizations understand much better than others the value and impact of their social media efforts. The primary difference is the effective use of social media analytics..
This eWorkshop will present a summary of the "Sales Compensation Solution Acquisition: Getting to Automation & ROI" How-to Guide; a resource to help organizations use a more effective process for acquiring ICM solutions.
This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
This How-To Guide discusses why Video Marketing is one of the most effective forms of Content Marketing, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.
This eWorkshop will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships.
From November-December 2013, Demand Metric, in conjunction with Tableau Software, conducted a benchmarking study, with 300 respondents, to explore the use of sales and marketing analytics tools and technology.
This eWorkshop presents results from the sales & marketing analytics study, focusing its attention on the tools; sources of data and techniques marketers are using to drive their analytics efforts.
In November 2013, Demand Metric conducted a benchmarking study, with 291 respondents, to measure employee engagement, understand the impact of having it, and how it is measured and managed so as to derive best practices.
This How-To Guide has been designed to help you and your company build, implement and operationalize Sales Playbooks based on Customer Journey Map data.
Use this guide to understand what level of maturity your organization is at with marketing automation and how you can drive value with more advanced uses of your marketing automation system.
This eWorkshop will unveil insights and best practices derived from the input of more than 250 organizations, and will bring the value of employee engagement into sharp focus.
This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the platforms, practices, agility, investment and results of creating digital customer experiences.
In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
In this eWorkshop, our Chief Analyst, Jerry Rackley, will describe the current Sales Enablement landscape, best practices and how webinars & web conferencing can facilitate the success of this function.
Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.
This How-To Guide describes location-based advertising, how it can benefit your organization and suggests a few common location-based advertising strategies.