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Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.

From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

In 2015, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

From August 2015 to September 2015, Demand Metric and Skura collaborated to examine Sales Enablement trends and best practices.

Use this modern online advertising playbook to define the activities required to successfully create, plan and execute an online advertising plan.

Follow this simple, step-by-step, methodology to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

Follow this simple, step-by-step, methodology to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.

Use this modern SEO playbook to define the activities required to successfully create, plan and execute a Search Engine Optimization plan.

Use our Landing Page Optimization Checklist to feel confident that your landing page is fully optimized for your online advertising or SEO campaign, to maximize conversion.

Use this modern blogging playbook to define the activities required to successfully create, plan and execute a business blogging plan.

Follow this simple, step-by-step, methodology to create an effective blogging plan and produce engaging content to support your marketing goals.

From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.

Read this brief 12-page How-To Guide to help you organize your data management efforts. You will also learn how to define goals, specify requirements and build a plan to meet those requirements for data management success.

Use our SEO App Store Optimization Checklist tool to ensure that you are optimizing your app listing based on best practices.

Use our SEO On-Page Optimization Checklist tool to ensure that you are optimizing each of your web pages using SEO strategies for your target keyword.

Use our SEO Mobile Optimization Checklist tool to ensure that you are optimizing your web pages based on mobile SEO best practices.

Use our SEO Keyword Value Estimator tool to calculate the profit opportunities on a target keyword, for each of the 10 organic positions on the first page of a search engine.

From March 2015 to July 2015, Demand Metric and HighRoad Solution collaborated to conduct a survey to find about the state of association marketing in 2015 as compared to the previously researched 2014 study.

Use this performance review to evaluate the efforts of the agencies you work with closely.

From May 2015 to June 2015, ion interactive sponsored a Demand Metric study to explore how well digital body language is living up to its potential.

In March 2015, Influitive sponsored a Demand Metric study to explore how well online communities are performing.

Customer Journey Map

Use this tool to visually depict the customer journey across 5 phases: Discovery/Research, Evaluation/Comparison, Decision/Purchase, Implementation, and Support/Renew.

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Read this How-To Guide to learn how to transform your call center to a Modern Contact Center.

This course has 6 video modules that will help you develop a customer engagement plan that improves how customers engage with your company and enables your organization with a customer-centric approach to drive revenue.

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