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Influencer Contract Checklist

Use this checklist to ensure that you have conducted your due diligence before entering into a contract with an influencer.

Influencer FTC Disclosure Due Diligence Checklist

Use this checklist ​protect your brand by ensuring that the influencers you leverage adhere to FTC guidelines. 

Influencer Comparison and Selection Tool

Use this template to compare influencers for an upcoming Influencer Marketing campaign.

Influencer Verification and Fraud Checklist

Use this checklist as a framework for verifying influencers before engaging with them.

Influencer Marketing Campaign Budget Template

Use this template to set and track your influencer marketing campaign budget.

Influencer Usage Database

Use this template to track key information about the influencers that you have engaged or considered.

Influencer Marketing Risk Identification and Mitigation Template

Use this to document the risks associated with Influencer Marketing, assess their impact and probability, and develop risk mitigation plans. 

Influencer Marketing Campaign Plan & Timeline

Use this tool to ensure the successful execution of an influencer marketing campaign.

Influencer Marketing Platform Comparison Template

Use this template to compare solutions for managing and executing your Influencer Marketing program.

Influencer Marketing Goals & Objectives Template

A template to document your Influencer Marketing program and strategic marketing/business objectives for the next 12-18 months.

Influencer Marketing Platform RFP Template

A template to create a request for proposal (RFP) for an Influencer Marketing platform.

Influencer Marketing Service Provider RFP Template

A template to create a request for proposal (RFP) for an Influencer Marketing service provider.

The State of Email Engagement 2019 Video Infographic

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email. 

The State of Email Engagement 2019 Infographic

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email. 

 

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.

Use this tool to find the most useful user stories in your backlog of tasks for your agile marketing sprints.

Business Model Canvas Template (Word)

Use this template to define your business model. 

Business Model Canvas Template (PowerPoint)

Use this Microsoft PowerPoint template to define your business model.

Business Model Canvas Template (Excel)

Use this Microsoft Excel template to define your business model.

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

Free

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

Free

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

Free

Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.

Free
The State of Digital Marketing in Associations

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

Free
Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

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