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Marketing Plan Template 2018

A marketing plan presentation template consisting of seven stages.

Free

This video infographic provides statistics and best practices for content personalization.

You need to create an RFP for selecting a promotion agency regarding specific projects for your organization.

You need to create an RFP for selecting a PR marketing agency regarding specific projects for your organization.

You need to create an RFP for selecting a media planning and buying agency regarding specific projects for your organization.

You need to create an RFP for selecting an internet and digital marketing agency regarding specific projects for your organization.

You need to create an RFP for full service marketing agency regarding specific projects for your organization.

You need to create an RFP for selecting a direct marketing agency regarding specific projects for your organization.

You need to create an RFP for selecting a design agency regarding specific projects for your organization.

You need to create an RFP for selecting a brand marketing agency regarding specific projects for your organization.

 Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.

Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.

Leverage the Agency Transition Termination Notice Letter Template to send a letter to your existing agency partner notifying them about the end of your relationship, and beginning of the transition process.

Use the Agency Transition Transfer Meeting Agenda Template to set up a successful transition meeting between your old and new agency partner.

Use the Agency Transition Creative Assignment Transfer Plan Template to plan the handing over of creative work from one agency to another.

Use the Agency Compensation Evaluation Checklist to understand which agency compensation model is the strategically best approach for your organization's needs.

Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.

Leverage the Agency Onboarding Checklist to ensure the onboarding process runs smoothly.

Review the Agency Compensation Model to evaluate the different options available when it comes to compensating an agency partner.

Review the Agency Onboarding Framework to understand the best practice process recommended for onboarding your new agency partner.

Review the Agency Transition Model to understand the best practices required to transition from one agency partner to another.

Use this template to outline, summarize, communicate and track alignment with your agency partner including status of compensation goals.

Free
eWorkshop: Trends in Personalization 2017

Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

Free

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

Shopper Marketing Journey Stages Template

A template to document "journey stages" for each of your shopper personas.

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