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 Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.

Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.

Leverage the Agency Transition Termination Notice Letter Template to send a letter to your existing agency partner notifying them about the end of your relationship, and beginning of the transition process.

Use the Agency Transition Transfer Meeting Agenda Template to set up a successful transition meeting between your old and new agency partner.

Use this tool to plan the handing over of creative work from one agency to another.

Use this template to outline, summarize, communicate and track alignment with your agency partner including status of compensation goals.

Use the Agency Compensation Evaluation Checklist to understand which agency compensation model is the strategically best approach for your organization's needs.

Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.

Leverage the Agency Onboarding Checklist to ensure the onboarding process runs smoothly.

Review the Agency Compensation Model to evaluate the different options available when it comes to compensating an agency partner.

Review the Agency Onboarding Framework to understand the best practice process recommended for onboarding your new agency partner.

eWorkshop: Trends in Personalization 2017

Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.


The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

Shopper Marketing Journey Stages Template

A template to document "journey stages" for each of your shopper personas.

eWorkshop: ABM, A Look Around The Corner

Join 5 C-Level execs from around the world as we leverage learning from literally thousands of ABM programs to help define the next stage of Account-Based Marketing.

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Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face.

Account Based Marketing (ABM) Consortium Report - 2017

During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

eWorkshop: Funnel Flow Benchmarking Study - 2017

This live session is ideal if you're looking to understand how well leads flow through your sales & marketing funnel.


In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.


Demand Metric, in partnership with Vanilla Forums, set out to learn what the customer support landscape looks like and how effective crowd based, self-service support channels are working.


In its third year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.


Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.


This association marketing benchmark study is now in its third year (2016), and from the beginning, the study’s goal has been to help associations become better at marketing.


This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

Shopper Marketing Maturity Model

Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.