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Influencer Marketing Framework

Follow this simple framework to develop an Influencer Marketing program that supports your company’s goals & objectives.

Sales Intelligence Maturity Model

Our Sales Intelligence Maturity Model was designed to help organizations by providing a road-map for improving their Sales Intelligence efforts and capabilities.

Sales Communication Maturity Model

Our Sales Communication Maturity Model was designed to help organizations by providing a road-map for improving their Sales Communication efforts and capabilities.

Enablement KM Maturity Model

Our Enablement KM Maturity Model was designed to help organizations by providing a road-map for improving their Enablement KM efforts and capabilities.

Influencer Marketing Campaign Metrics Dashboard

Use this template to define, track, and report your Influencer Marketing campaign metrics.

Influencer FTC Disclosure Due Diligence Checklist

Use this checklist ​protect your brand by ensuring that the influencers you leverage adhere to FTC guidelines. 

Influencer Contract Checklist

Use this checklist to ensure that you have conducted your due diligence before entering into a contract with an influencer.

Influencer Verification and Fraud Checklist

Use this checklist as a framework for verifying influencers before engaging with them.

Influencer Comparison and Selection Tool

Use this template to compare influencers for an upcoming Influencer Marketing campaign.

Influencer Usage Database

Use this template to track key information about the influencers that you have engaged or considered.

Influencer Marketing Campaign Budget Template

Use this template to set and track your influencer marketing campaign budget.

Influencer Marketing Campaign Plan & Timeline

Use this tool to ensure the successful execution of an influencer marketing campaign.

Influencer Marketing Risk Identification and Mitigation Template

Use this to document the risks associated with Influencer Marketing, assess their impact and probability, and develop risk mitigation plans. 

Influencer Marketing Goals & Objectives Template

A template to document your Influencer Marketing program and strategic marketing/business objectives for the next 12-18 months.

Influencer Marketing Platform Comparison Template

Use this template to compare solutions for managing and executing your Influencer Marketing program.

Influencer Marketing Platform RFP Template

A template to create a request for proposal (RFP) for an Influencer Marketing platform.

Influencer Marketing Service Provider RFP Template

A template to create a request for proposal (RFP) for an Influencer Marketing service provider.

The State of Video Marketing 2018 Infographic

Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having.

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The State of Video Marketing Benchmark Report

Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having.

The State of Email Engagement 2019 Video Infographic

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email. 

The State of Email Engagement 2019 Infographic

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email. 

 

The State of Email Engagement Benchmark Report

Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.

Use this tool to find the most useful user stories in your backlog of tasks for your agile marketing sprints.

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From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

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Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.

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