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Smart Project: Product Marketing

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Our Product Marketing Smart Project will guide you through the steps to successfully create a product marketing plan.  This project plan contains over 20 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Project Management

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Our Project Management Office Smart Project will guide you through the steps to successfully build a PMO capability at your organization.  This project plan contains over 30 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Public Relations

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Our Public Relations Smart Project will guide you through the steps to successfully create a modern PR program.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Sales Enablement

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Our Sales Enablement Smart Project will guide you through the steps to successfully create a sales enablement program that gives reps what they need to achieve their quota.  This project plan contains over 60 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Sales Training

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Our Sales Training Smart Project will guide you through the steps to successfully create a sales training program that gets new reps selling fast.  This project plan contains over 20 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: SEO

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Our Search Engine Optimization Smart Project will guide you through the steps to successfully optimize your website for search engines to help you get found online.  This project plan contains over 20 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Shopper Marketing

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Our Shopper Marketing Smart Project will guide you through the steps to successfully creating a shopper marketing program that drives revenue.  This project plan contains over 30 resources including how-to guides, tools, templates, and webinars).

Smart Project: Social Media Marketing

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Our Social Media Marketing Smart Project will guide you through the steps to successfully engage your key audiences via social media.  This project plan contains over 60 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Marketing Communications, Online Community, and Content Marketing).

Smart Project: Video Marketing

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Our Video Marketing Smart Project will guide you through the steps to successfully build a world-class video marketing program that engages your prospects, customers and internal staff.  This project plan contains over 30 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Marketing Communications, Lead Generation, and Content Marketing).

Smart Project: Website Redesign

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Our Website Redesign Smart Project will guide you through the steps to successfully build or redesign your corporate website.  This project plan contains over 40 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (SEO, Blogging for Business, Content Marketing).

Smart Project: Webinar Program

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Our Webinar Program Smart Project will guide you through the steps to successfully build a thriving webinar program that engages your prospects, customers and internal staff.  This project plan contains over 50 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Event Marketing, Lead Generation, Product Marketing, Marketing Communications, and Content Marketing).

Smart Project: Product Development

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Our Product Development Smart Project will guide you through the steps to successfully developing new products or services.  This project plan contains over 30 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits.  Here is a preview:

 

 

 

 

 

Smart Program: Advertising

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create repeatable workflows for key advertising processes such as landing page optimization, PPC campaign optimization, and evaluating advertisement effectiveness.

Smart Program: Sales Content

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for create content that the Sales team will actually use.

 

Smart Program: Video

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for creating video content.

 

Smart Program: Events

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for attending and sponsoring events.

 

Smart Program: Blog

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for developing blog posts that engage your target audience.

 

Smart Program: Social Media

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for posting content to your social media channels.

 

Smart Program: Content

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Use this collection of checklists as a starting point, or customize them to align with your existing processes, to create repeatable workflows for your content creation efforts. This project board contains replicable cards for:

  • Research Reports - checklist with 44 steps to outline how to develop a report start to finish.
  • How-To Guide - checklist with 15 steps to help you create compelling guides for your audience.
  • Infographic - checklist with 10 steps to standardize your process for creating infographics.
  • Case Study - checklist with 10 steps for building case studies that showcase your solution. 

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