Filter by Topic

Webinar Topic Mapping Tool

Identify webinar topics based on which buyer persona roles and buying stages you have gaps in.


This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.


In this eWorkshop we'll discuss how to create, curate and distribute content through the right channels.

Use this tool to evaluate your organization’s content marketing program maturity.

A template to document "buying stages" for each of your buyer personas.

A checklist template to ensure that you are consistently publishing high-quality content.

Use this to define, track and report on your key content marketing program metrics and KPIs.

Use this template to create buyer personas for the key buyers that you intend to target.

Use this template to keep track of your competitors content marketing efforts.

A white paper template to educate readers and help prospective customers make decisions.

Use this template to create a visual representation of your content marketing plan.

Use this template to set and track your content marketing budget.

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use this template to manage your content marketing contributors.

Use this template to manage & audit your content marketing assets.


This eWorkshop will cover what Case Studies are, how to create them and what to do with them.


This guide provides practical advice for launching a podcasting program.

We created the Web Content Audit Tool to help you audit your content strategy and determine what needs to be created, modified, or updated.

Content Marketing Strategy

Related Resources 

Our Content Marketing Smart Project will guide you through the steps to drive inbound lead generation through effective content marketing.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.