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Use this template to keep track of your competitors content marketing efforts.

A white paper template to educate readers and help prospective customers make decisions.

Use this template to set and track your content marketing budget.

Use this template to create a visual representation of your content marketing plan.

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use this template to manage your content marketing contributors.

Use this template to manage & audit your content marketing assets.


This eWorkshop will cover what Case Studies are, how to create them and what to do with them.


This guide provides practical advice for launching a podcasting program.

We created the Web Content Audit Tool to help you audit your content strategy and determine what needs to be created, modified, or updated.

Smart Project: Content Marketing

Related Resources 

Our Content Marketing Smart Project will guide you through the steps to drive inbound lead generation through effective content marketing.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Program: Content


Use this collection of checklists as a starting point, or customize them to align with your existing processes, to create repeatable workflows for your content creation efforts. This project board contains replicable cards for:

  • Research Reports - checklist with 44 steps to outline how to develop a report start to finish.
  • How-To Guide - checklist with 15 steps to help you create compelling guides for your audience.
  • Infographic - checklist with 10 steps to standardize your process for creating infographics.
  • Case Study - checklist with 10 steps for building case studies that showcase your solution.