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Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. This guide explains exactly what agile marketing is, why it's so effective and provides an action plan to get started with agile marketing in your organization. 

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

Ideal Customer Profile Template ICP Template

You need to describe the type of company that would benefit the most from your products or solutions.

ABM Program Budget Template

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

ABM Team Roles Matrix Template

Use this template to clarify roles and responsibilities for each member of your account-based marketing (ABM) team.

Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

ABM Platform Evaluation Matrix Template

Use our ABM Platform Evaluation Matrix to select the best account-based marketing (ABM) platform for your organization.

ABM Buying Committee Diagram Template

Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

ABM Content Plan Worksheet Template

Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

ABM Account Product Mapping Template

This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts. 

ABM Key Account Plan Canvas Template

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

ABM Account Tiers Worksheet

Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program. 

ABM Campaign Planning Tool

Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

Use this template to define the pains, gains and jobs-to-be-done for your buyer.

This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

Use this How-To Guide to train your team on a process for creating a compelling value proposition.

The State of the ABM Tech Stack Infographic

60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.

Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.

Value Proposition Messaging Worksheet

Use this template to document your value proposition and messaging framework including, key benefit pillars, proof points to validate your claims, and elevator pitch.

Marketing Plan Presentation for Start Up

Use this template to develop your marketing plan for a new start-up or business idea.

eWorkshop: The State of Email Marketing 2019

Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019  State of Email Marketing Benchmark Study.