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Kristen Maida's picture
Expert
Kristen Maida
Expert

We are thrilled to share some great news with our community - Demand Metric was among the top 1% of content viewed on Slideshare in 2013!  

And we couldn't done it without all of you.  Our members and community are the core reason our content is rapidly being viewed & shared across the Internet.  We thank you all for the support over the past year as we continue to learn and grow our business!

To view the awesome infographic of Demand Metric's Slideshare stats for 2013, click here.

Kristen Maida's picture
Expert
Kristen Maida
Expert

Over the course of 2013, we have seen incredible changes in the structure of social media, including the re-emergence of MySpace, the addition of video to Instagram and the creation of video (Vine) for Twitter.  The ways in which marketers are connecting via social media is changing hourly now and this pattern will be no different over the next 12 months.  

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

As of today Google Reader is no more. It may be kind of sad for those of you that used it as your go-to resource for reading & organizing your favorite blogs. I know change can be scary, but here are the top 5 alternatives to Google Reader:

FeedlyFeedly takes what's great about Google reader and adds to the experience with different layouts and cool little features. Plus, importing your Google Reader data is simple.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Google+ launched in 2011 and in just two years it has an active user base of 235 million; establishing itself as the second-largest social networking site in the world after Facebook.

If you’re new to Google+ here’s a "Beginner's Guide to Google+" infographic that provides a great overview, and will help you get started!

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

According to a report in the Wall Street Journal, Apple has acquired social media analytic company Topsy Labs Inc. for $200 million. Topsy obtains data from Twitter, and uses it to track & analyze consumer behaviour, and measure the popularity of particular items & topics. 

What do you think of this recent acquisition? Is this move by Apple a way to stay on top of what consumers want? Is it a response to Apple's recent drop in share price?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

These paid posts enable any company or organization to promote their updates to a much larger audience than just their list of connections. The new Sponsored Updates will be targeted toward different segments of LinkedIn’s audience based on analysis of the company’s profile data.

Why are sponsored updates better?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

The NEW Conversation Prism version 4.0 is an evolving infographic that captures the state of social media.

It’s organized by how important social networks are used by professionals and everyday consumers.

Danny Brown's picture
Contributor
Danny Brown
Contributor

Success when managing a social media presence is a function of a variety of parameters. Understanding the affinity of a brand’s target audience to the various social networks is key.

This chart shows the percentage of demogrpahics using the top social networks, based on lifestyle and interests. 

http://socialintelligenceredux.wordpress.com/2013/08/04/social-networks-...

Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

Content management experts from different backgrounds and industries, recently got around the table to debate how to ensure that their social-media content is engaging without being viewed negatively.  This discussion may well be of interest to those involved in marcoms, content creation and management, marketing strategy and social media strategy.

http://www.brandrepublic.com/news/1217627/Risky-business-ensuring-social-media-content-success/?HAYILC=RELATED

Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

A Forrester report produced from a study of 395 marketers in The US, Canada and the UK accuses Facebook of failing marketers by following a traditional ad selling model which it once disparaged, rather than supporting social marketing.  Facebook have slammed the report, labelling it as 'irresponsible'.

Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

Marketing Magazine reports that 'brands account for 40 per cent of the 1,000 most-shared Instagram videos, according to data compiled by marketing technology company Unruly'.

The report continues, 'Smart marketers are no longer measuring success based on a YouTube view count and advertisers understand that it’s people first, platform second."

Full article:

http://www.brandrepublic.com/news/1217706/brands-fuel-explosive-growth-i...

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Since its launch in 2010 Pinterest has grown at a rapid rate: 50 million users viewing 2.5 billion pages per month! These kinds of numbers are making Pinterest an increasingly valuable tool for individuals and brand managers to share themed photos.

Like any popular social media channel (ie. Twitter, LinkedIn) there is some etiquette involved in order to get the most out of Pinterest:

Kristen Maida's picture
Expert
Kristen Maida
Expert

In December 2013, we partnered with NetBase to explore how organizations are utilizing social media analytics.  The results of the study yielded a number of key takeaways, including:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Social media has become vital to a small business’s marketing plan! The persistent question is: “how can your business get the most out of social media marketing?” Find out in The Small Business Guide to Social Media Mastery, a brand new infographic brought to you by MarketMeSuite and Placester!

Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

Marketing’s largest online event returns Thursday, September 19th, at 9am PT!



Join an army of thought leaders and marketing superstars to learn the latest ways to engage your customers, the new rules of social and content marketing, the new standards for effective online and offline events, and new perspectives on how to leverage marketing metrics.


Why come to the New Rules of Marketing virtual event?

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

According to a new study from Socialbakers, which is based on an analysis of almost 2.9 million Facebook posts from 23,000 brand pages over a 2-month period; brands are less likely to post on Facebook on the weekend.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Facebook is making it even easier for businesses to market themselves effectively by launching a new Facebook for Business hub.

The new hub features tools and gives useful information such as case studies as well as announcements and marketing tools.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

With the launch of Facebook’s Graph Search it’s time to start thinking about how to take advantage of the opportunities presented by this new feature.

Check out this infographic by Right On – No Bull Marketing (great company name!) featuring the nine steps toward Facebook Graph Search optimization.

The infographic goes into more detail, but here are the nine steps at a glance:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Foursquare is under pressure to generate more revenue, and has responded by gradually rolling out post check-in advertisements. The ads pop up based on the type of venue a user checks into.

The ads work based on the type of venue users check into. Take Captain Morgan rum for example. If users check into bars, an ad for Captain Morgan will pop up; suggesting the user order a rum & coke.

Foursquare has laid out some ground rules when it comes to competitors; you won’t see an ad for KFC when you check into McDonalds.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

LinkedIn rules for business owners. Asked which social media tool had the greatest potential to help their firms, 41% of small business owners chose LinkedIn. More CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

"Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon."

Check out the infographic below to learn more about SEO Content Marketing:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Similar to McDonald’s display of billions of customer’s served; French start-up Smiirl launched Fliike, which allows small businesses to display a real-time running tally of Facebook likes in their storefront window.

Smiirl will ship its first limited-edition batch of 500 units at the end of November at a price of $390 per unit, plus delivery, before the price goes up.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

When Facebook-owned Instagram launched video-sharing on June 20th many thought this would mean the end for Twitter’s Vine (the original video-sharing app).

On launch day alone there was a 64% dip in Vine links shared on Twitter while Instagram experienced an increase and has remained steady ever since.

This may be due to the fact that Instagram allows users to capture 15-second videos vs. only 6 seconds with Vine.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

The question of whether or not social for lead generation can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”

The SlideShare deck below from Marketo is a great resource for social marketers. It’s a self-guided visual journey that will help layout a blueprint for success. 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

93% of marketers use social media for business. 

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