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In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.

Developing Content Strategy from Journey Maps

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

Use this checklist to ensure you complete all of the tasks associated with posting your videos on YouTube.

Use this schedule to track all of the tasks associated with a video production initiative.

Use this template to outline a storytelling framework for your video before full production.

Use this checklist to ensure you complete all of the tasks required to produce a live video.

Use this checklist to ensure you complete all of the tasks required to produce a video presentation.

Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.

Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

Use this database to document the details of each video in your program and track your videos by content type.

Evaluate and prioritize the topics for your individual videos or groupings of videos with this tool.

Use this process diagram to understand the stages of the video production process and the details that go into each stage.

Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.

Use this project plan to outline the key components of your video marketing program to steer the direction of your project.

Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.

Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is one of the most effective forms of Content Marketing, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Use our Video Marketing Business Case to provide senior management with a use case for a video marketing program in your organization.


This guide provides practical advice about how to hire an online community manager.


Great webinars are much anticipated, have a big turnout, generate buzz and provide follow-up marketing opportunities. Demand Metric and ReadyTalk team up to talk about how exceptional webinars are formed – the anatomy of a great webinar.

Content Marketing Infographic

This infographic provides statistics and best practices for content marketing.


This eWorkshop will present an effective strategy for creating content that will match your buyer's needs in order to create and maintain positive, productive relationships with prospects and current customers.

Increase your Presence with Infographics

Easily shareable, infographics have the ability to generate lots of web traffic and for this reason are valuable marketing tools. Read this guide to help you increase your online presence with Infographics.


This eWorkshop will teach you how to win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision.