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Business Model Canvas Template (PowerPoint)

Use this Microsoft PowerPoint template to define your business model.

Business Model Canvas Template (Excel)

Use this Microsoft Excel template to define your business model.

Sales Tools Benchmark Report

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

Free

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.

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Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

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From July to September 2015, Demand Metric, in collaboration with Vidyard, conducted a survey to investigate video usage, types of video, video metrics and much more. This study was compared to the results of the 2014 Video Content Metric Benchmark Study.

Free

Demand Metric and RewardStream conducted a study to learn about the current state of referral marketing.

Free
The State of Digital Marketing in Associations Benchmark Report

The State of Digital Marketing for Associations (2017) has been built to help associations become better at marketing. The study inventories association marketing practices and through analysis attempts to identify those associated with the highest level of marketing effectiveness.

Free
Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

Free

Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

Free
Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

Our B2B Data Management Maturity Model was designed to help organizations by providing a road-map for improving their Data Management efforts and capabilities.

Free

This webinar highlights how to better understand sales and marketing collaboration and the impact of using sales enablement technology with insights from the “Sales Enablement Technology” benchmark report.

Free

Demand Metric partnered with Seismic to research how to better understand sales and marketing collaboration and the impact of using sales enablement technology.

Free
Data Privacy Best Practices and the GDPR

This video infographic provides statistics and best practices for the state of data privacy and GDRP.

Free

This webinar highlights how to better understand marketers’ approach to data privacy, how the use of customer and prospect data will evolve, what challenges exist, and areas of investment, with insights from the “2018 Data Privacy and GDRP” benchmark report.

Free
Data Privacy and the GDPR Benchmark Report

Demand Metric and Demandbase partnered to research how to better understand marketers’ approach to data privacy, how the use of customer and prospect data will evolve, what challenges exist, and areas of investment.

Free
The State of Trade Show Marketing Infographic

This infographic provides statistics and best practices for the state of trade show marketing.

This video infographic provides statistics and best practices for the state of email marketing.

Free
The Secret to Trade Show ROI

This video infographic provides statistics and best practices for trade show marketing and ROI.

Free

This webinar highlights the ways in which pre-show collaboration between sales and marketing impacts return on investment (ROI), with insights from the “Trade Show Marketing” benchmark report.

Free
The State of Trade Show Marketing ROI

Demand Metric partnered with SummitSync to research how pre-show collaboration between sales and marketing impacts return on investment (ROI).

Email Marketing ROI Video Infographic

This video infographic provides statistics and best practices for the state of email marketing.

Free

This webinar shares insights and data useful for comparison, planning, and improving email marketing effectiveness, with insights from the “The State of Email Marketing” benchmark report.

Free
The State of Email Marketing 2018 2019 Benchmark Results

Demand Metric partnered with Return Path on research to understand which email marketing tactics are in use, how effective they are, and what challenges exist.

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