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Use this template to outline a storytelling framework for your video before full production.
Use this checklist to ensure you complete all of the tasks required to produce a live video.
Use this checklist to ensure you complete all of the tasks required to produce a video presentation.
Use this tool to determine your company's customer lifetime value considering the following factors: Retention Rate, Referral Rate, Interest Rate, # Orders, Average Order Size, Risk Factor, Acquisition Cost, Marketing Cost and Incentives. This tool will automatically calculate the following: Total Customers, Annual Revenue, Costs, Net Revenue, NPV Revenue and Lifetime Value.
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.
This eWorkshop will provide you with strategies to set yourself apart from competitors, including Google results and highlight your unique and valuable expertise.
Read this how-to guide to help you strategize for the resurgence of Myspace.
This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.
This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.
A self-assessment tool to see if your organization has a 'world-class' marketing department.
This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.
A guide to help you understand the Revenue Marketing journey.
This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.
Use this tool if you're a Nonprofit and want evaluate your marketing program maturity.
A guide to help you prepare for measuring marketing performance in your department.
This eWorkshop will present a methodology for developing an effective Marketing Strategy, presenting a process that includes understanding core values, vision and market situation before determining objectives and developing strategy.
This guide provides practical advice for measuring & improving your brand.
This guide provides practical advice for building a comprehensive business strategy plan.
A professionally designed template to help you craft your vision statement.
A professionally designed template to help you craft your product's USP.
A self-assessment to evaluate your organization from a Branding perspective.
A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
A template to document your strategic marketing objectives, initiatives, measures and targets for the next 12-18 months.