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Read this best practices report to learn how Customer Engagement has developed and how to implement Customer Engagement functions within your company.

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Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.

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A roles matrix to help you organize your Customer Engagement efforts.

Use this tool to visually depict the customer journey across 5 phases: Discovery/Research, Evaluation/Comparison, Decision/Purchase, Implementation, and Support/Renew.

Use this matrix to obtain information about key vendors that can help you build your online community.

Use this matrix to compare potential solutions for building your online community.

Use this tool to help you design a Request for Proposal (RFP) for an Online Community System.

Smart Project: Customer Engagement

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Our Customer Engagement Smart Project will guide you through the steps to set up a customer engagement program that drives customer retention.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: CRM Program

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Our CRM Program Smart Project will guide you through the steps to make customer relationship management a core competency in your organization.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Mobile Marketing

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Our Mobile Marketing Smart Project will guide you through the steps to ensure your organization is not left behind with the mobile revolution.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

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