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This course has 6 video modules that expand on our Product Marketing Plan Methodology and Tool-Kit.
This eWorkshop will explore what Brand Loyalty is, how to measure it and how to put a plan in place to turn more of your customers into Brand Loyalists.
This eWorkshop will present an effective strategy for creating content that will match your buyer's needs in order to create and maintain positive, productive relationships with prospects and current customers.
This eWorkshop will present the barriers to big data and discuss ways some organizations are overcoming them.
This eWorkshop will present practical advice for creating and delivering great presentations.
This eWorkshop will teach you how to win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision.
This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.
This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.
This eWorkshop will teach you how to use Pinterest for business.
This eWorkshop will teach you how to use Facebook data to gain important insights into consumers demographics, interests, activities and preferences.
This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.
This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.
This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.
In this eWorkshop we'll discuss how to create, curate and distribute content through the right channels.
This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.
This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.
This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.
This eWorkshop will present a methodology for developing an effective Marketing Strategy, presenting a process that includes understanding core values, vision and market situation before determining objectives and developing strategy.
This eWorkshop will cover what Case Studies are, how to create them and what to do with them.
This eWorkshop will cover how to develop an effective product marketing plan.
This eWorkshop will cover how to develop an effective survey.
This eWorkshop will cover why having a PR plan is important and how to go about creating one.
A eWorkshop on how to create a healthy competitive culture and how to analyze competition.
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