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Discover how business blogging works and which best practices are required to get results. This course has 2 video modules that go from fundamental concepts to advanced implementation of blogging strategy including blogging SEO.

Use our Blog Platform Database tool to evaluate the different software platform options available, including both pros and cons, free or paid, for blogging in your organization.

Free

From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.

Use our SEO Mobile Optimization Checklist tool to ensure that you are optimizing your web pages based on mobile SEO best practices.

Use our SEO App Store Optimization Checklist tool to ensure that you are optimizing your app listing based on best practices.

Use our SEO On-Page Optimization Checklist tool to ensure that you are optimizing each of your web pages using SEO strategies for your target keyword.

This course has 6 video modules and a tool-kit with 24 tools & templates that will help you develop a comprehensive content marketing program.

Free

In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.

Free

Our Content Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Content Marketing space.

Free
Video Marketing Solution Study

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

Free

Our Content Marketing Maturity Model was designed to help organizations by providing a road-map for improving their content marketing capabilities.

Use this tool to help you design a Request for Proposal (RFP) for a Web Content Management System.

Use this matrix to compare Content Marketing & Distribution vendor solutions based on your requirements.

Use this matrix to compare potential solutions for managing your web content.

Use this tool to help you design a Request for Proposal (RFP) for a Content Marketing & Distribution System.

Use this matrix to obtain information about key vendors that can help you build your Content Marketing program.

Free
Optimizing Asset Management for Sales Success

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

Free

In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.

Free
Developing Content Strategy from Journey Maps

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

Use this checklist to ensure you complete all of the tasks required to produce a live video.

Use this checklist to ensure you complete all of the tasks required to produce a video presentation.

Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

Use this checklist to ensure you complete all of the tasks associated with posting your videos on YouTube.

Use this template to outline a storytelling framework for your video before full production.

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