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Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

Free
Shopper Marketing Roles Matrix

A roles matrix to help you organize your shopper marketing efforts.

Use this to create fictional personas for the key shoppers you intend to target.

Use this template to outline, summarize, communicate and track your overall shopper marketing plan.

Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.

Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis

Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.

Shopper Marketing Competition Tracking Database

Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.

Use our Shopper Marketing Glossary to understand key terms.

Document the responsibilities and job requirements for a shopper marketing manager within your organization.

Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.

Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengethen your Shopper Marketing program.

Shopper Marketing Insights Database

Use this template to manage your shopper and consumer behavioral insights collection effort.

Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

Free

This live session is ideal for sales & marketing professionals who are responsible for driving revenue.

Free

A benchmark report on content personalization trends and best practices.

Free

A benchmark report to explore the ROI that B2B organizations are getting from their Social Media investments.

Free
Predictive Analytics Report

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

Free
Video Marketing Framework

Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.

Free
Search Engine Optimization Plan Playbook

Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.

Free
Search Engine Optimization Framework

Use this modern SEO framework to define the activities required to successfully create, plan and execute a Search Engine Optimization plan.

Free
Online Advertising Framework

Use this modern online advertising framework to define the activities required to successfully create, plan and execute an online advertising plan.

Free
Online Advertising Plan Playbook

Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

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