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Use our Shopper Marketing Glossary to understand key terms.

Document the responsibilities and job requirements for a shopper marketing manager within your organization.

Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.

Free

Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.

Free

Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

Use our prioritization tool looking to determine the best retail or brand partners your organization should build or maintain to strengethen your Shopper Marketing program.

Use this template to manage your shopper and consumer behavioral insights collection effort.

Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.

Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis

Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.

Free

In this presentation, Demand Metric and Showpad share the results of their joint research that provides insights into the sales-marketing relationship around content, and how it affects sales interactions.

Free

Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.

Free

Joining James will be Dr. Tom Sant, who will show you how to apply this method to all sales content. Together they will show you how to write a sales message that gets people to open and read it, and fires them up to respond.

Free

In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.

Free

This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.   

Free

Jennifer King, Product Marketing Manager at CallidusCloud, will walk you through how to identify and fix your sales content problem through a step-by-step process. 

Free

In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.

Free

Join Jerry Rackley, Chief Analyst at Demand Metric, and Tyler Lessard, CMO at Vidyard, as they discuss the key findings of our 2015 Video Content Metrics Benchmark Report.

Free

Marketo's Heidi Bullock, VP of Demand Generation shares key strategies and techniques for B2B demand generation marketers.

Free

Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
 

Free

Join Kate Moore, Director of Revenue Marketing at Salesfusion, to learn how sales and marketing teams are making it work day-to-day.

Free

This presentation will detail the essential building blocks of an effective marketing stack, how the pieces fit together, and why marketing automation should be the foundation of your stack. 

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