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A template to quickly document the role and responsibilities for this position.
A self-assessment to evaluate your organization's mobile marketing maturity.
A policy for acceptable use of mobile devices by employees and contractors.
A template to build a business case for an investment in a mobile marketing program.
A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.
A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.
A simple dashboard to define your key metrics and track and report on your results.
A checklist to ensure you have the right infrastructure to implement a mobile marketing program.