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A template to identify and track the mobile marketing channels that your competitors are using.

A policy for acceptable use of mobile devices by employees and contractors.

A self-assessment to evaluate your organization's mobile marketing maturity.

A template to build a business case for an investment in a mobile marketing program.

A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.

A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.

A simple dashboard to define your key metrics and track and report on your results.

A checklist to ensure you have the right infrastructure to implement a mobile marketing program.

Smart Project: Mobile Marketing

Related Resources 

Our Mobile Marketing Smart Project will guide you through the steps to ensure your organization is not left behind with the mobile revolution.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.