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Use the Crisis Communications Schedule to ensure that key team members are always on-call during a crisis.


Use the Crisis Communications Team Roles Matrix to assign key roles and responsibilities to your team.

Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.

Use this PR Crisis Communications Plan Template to manage all communication before, throughout and after a crisis.

Use the Crisis Communications Review Chart to track any changes to your crisis plan.


In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.

Creating a Blog for Your Business

A guide to help you create a blog for your business.

This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.

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A guide to help you increase your brand value by developing a communication plan for your organization's social values.

A template to help you write your MarCom plan objectives.


This eWorkshop will cover why having a PR plan is important and how to go about creating one.

Use this to create a graphical representation of the duration of your marketing initiatives over a time period.

Use this professionally designed calendar to organize and communicate all of your marketing activities.

Use this tool to determine your cost per impression across various communications channels.

Use this to evaluate your marketing channels based on their brand promotion quality, lead quality, and cost/event.

Use this template to set and track your MarCom budget.

A template to quickly document the role and responsibilities for this position.

A policy template to document acceptable use for graphics in your organization.

A template to document and assess the key messages that are important for your target audience to hear.

Product Marketing Strategy


Our Product Marketing Smart Project will guide you through the steps to successfully create a product marketing plan.  This project plan contains over 20 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.