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Use this template to record case details, observations, insights, and interpretation of the analysis.

Use this tool to help you communicate the findings of a focus group.

Free
Entering the European Market Successfully

Read this guide to learn the steps needed in order to successfully enter the European market.

Free
Performing Exploratory Research

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

A template to help you create a plan for your upcoming exploratory research initiative.

Use this tool to help you select a firm for your market research initiative.

A template to quickly document the role and responsibilities for this position.

A tool to help you evaluate potential focus group facilitators (moderators).

A tool to help you evaluate a focus group facilitator.

Use this template to track all of the tasks associated with your market research project.

A template to create a request for proposal (RFP) for market research support services.

Free

This eWorkshop will teach you how to use Facebook data to gain important insights into consumers demographics, interests, activities and preferences.

A survey to get a better understanding of website usage.

Free
Facilitating Insightful Focus Groups

This guide provides practical advice for conducting insightful focus group sessions.

Free

This guide provides practical advice for gaining insight from market research initiatives.

Free

This eWorkshop will cover how to develop an effective survey.

A template to quickly document the role and responsibilities for this position.

A survey to get a better understanding of social media use by your employees.

A survey template to help you benchmark current levels of satisfaction.

A survey to quickly understand how your brand is viewed in the market.

A formal report template that will help you communicate findings from a market research project.

A template that summarizes market needs and the opportunity to develop a new product.

Market Research Report

Team
 

Our Market Research Smart Project will guide you through the steps to perform and enterprise-level market research initiative.  This project plan contains over 30 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Product Development (Stage Gate)

Team
Related Resources 

Our Product Development Smart Project will guide you through the steps to successfully developing new products or services.  This project plan contains over 30 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits.  Here is a preview:

 

 

 

 

 

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