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This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.

Follow this simple, step-by-step playbook to create an effective search engine optimization plan and optimize your website to increase traffic and support your marketing goals.

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From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.

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In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.

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Our Content Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Content Marketing space.

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Video Marketing Solution Study

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

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Our Content Marketing Maturity Model was designed to help organizations by providing a road-map for improving their content marketing capabilities.

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Optimizing Asset Management for Sales Success

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

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In a February 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing content marketing success in the upcoming year.

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Developing Content Strategy from Journey Maps

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

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Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

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Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is one of the most effective forms of Content Marketing, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

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This guide provides practical advice about how to hire an online community manager.

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Great webinars are much anticipated, have a big turnout, generate buzz and provide follow-up marketing opportunities. Demand Metric and ReadyTalk team up to talk about how exceptional webinars are formed – the anatomy of a great webinar.

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Increase your Presence with Infographics

Easily shareable, infographics have the ability to generate lots of web traffic and for this reason are valuable marketing tools. Read this guide to help you increase your online presence with Infographics.

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This eWorkshop will teach you how to win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision.

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This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.

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In this eWorkshop we'll discuss how to create, curate and distribute content through the right channels.

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This eWorkshop will cover what Case Studies are, how to create them and what to do with them.

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This guide provides practical advice for launching a podcasting program.

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