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Danny Brown's picture
Contributor
Danny Brown
Contributor

Social ads - Facebook Sponsored Stories, Twitter Promoted Tweets, LinkedIn Ads, Stumbleupon Paid Discovery, etc - are a hit and miss affair. For every success story we see shared, we hear of multiple failures and disappointments.

Facebook's new Retargeted Ads aim to succeed where others - including their own current set-up - seems to fail. From a blog post at Convince and Convert:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

I posted an article on Demand Metric's blog today where guest author Darren Leach discusses how outdoor advertising (although one of the older mediums out there) is not dead, and lists the most effective outdoor advertising strategies to use in 2013:

1. Use the "short & to the point" benefit of billboards to support a campaign with a complex message. With the popularity of social media; a billboard can be used to simply display a hashtag and your company's logo.

Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

We just finished collecting close to 300 survey responses on the state of online advertising and use of real-time bidding. We will be publishing the new benchmark report in the next two weeks.

UPDATE: this report has now been published: 

https://www.demandmetric.com/content/online-advertising-benchmark-report

Lori Steger's picture
Advisor
Lori Steger
Advisor

I work for a B2B services company with a long sales cycle. We would like to shift most of our advertising efforts from print to digitial. We are constantly bombarded with opportunities (i.e. banners, emails, leaderboards) and presented with numbers/metrics "chosen" to make the opportunity sound good. I put chosen in quotes because it's a game of sales. They approach the numbers in what ever way will make them look best. It makes it difficult to compare opportunities and see through the "sales pitch" if you will.

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